CELEBRATING THE AMERICAN EXPERIENCE
Developed in partnership with Macy's, we teamed up with acclaimed photographer and filmmaker Mark Seliger for the American Voices campaign. Starting with the simple question "what does American mean to you," we interviewed a diverse cast of Americans with inspiring stories. American Voices launched on macys.com and across social media on July 4. Supporting the video, print and digital ads drove awareness and traffic to Ralph Lauren collections online and in-store.