LEARNING TO PAINT

In Summer 2014, Ralph Lauren Paint relaunched at the Home Depot, rolling-out to nearly two thousand stores across the United States and Canada. The program introduced reformulated, best-in-class paint, a new color palette and innovative specialty finishes and faux techniques.  In addition to print and digital ads, brochures and in-store fixtures, I wrote user-friendly how-to videos for the Ralph Lauren Paint and Home Depot websites.